Privacy policy

FeelU Intimates operates this online store and website, including all related information, content, features, tools, products and services (collectively, the “Services”), with the purpose of providing you with a personalized, secure and reliable shopping experience.

Our store is built and operated using the Shopify platform, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, store and share your personal information when you access, use or make purchases through the Services, or otherwise communicate with us.

If there is any conflict between this Privacy Policy and the Terms of Service of feelU Intimates, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified information.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact details: full name, address, billing address, shipping address, phone number and email address;

  • Financial information: credit or debit card details, payment information, transaction details and payment confirmations;

  • Account information: username, password, preferences and settings;

  • Transaction information: products viewed, added to cart or wishlist, purchases, returns, exchanges or cancellations;

  • Communications: information you provide when contacting customer support or communicating with us;

  • Device information: device type, browser type, IP address and similar identifiers;

  • Usage data: information about how and when you interact with our website and Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you create an account, place an order, browse the website or contact us;

  • Automatically through your use of the Services, including via cookies and similar technologies;

  • From service providers acting on our behalf;

  • From authorized partners or third parties.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

a) Providing and improving the Services

  • Processing payments and orders;

  • Managing your account;

  • Shipping products and handling returns or exchanges;

  • Personalizing your shopping experience;

  • Sending account- or order-related notifications.

b) Marketing and communications

  • Sending promotional emails, campaigns and updates;

  • Displaying personalized advertisements based on your browsing behavior and purchase history.

c) Security and fraud prevention

  • Protecting your account and personal data;

  • Detecting and preventing fraudulent, illegal or unauthorized activities;

  • Ensuring secure transactions.

d) Legal and compliance purposes

  • Complying with legal, regulatory or judicial obligations;

  • Protecting our rights, users and Services.

4. Sharing of Personal Information

We may share your personal information, when necessary, with:

  • Shopify and essential service providers (such as payment processors, hosting services, logistics providers, customer support and data analytics);

  • Marketing and advertising partners, in accordance with applicable laws;

  • Companies within the same corporate group, where applicable;

  • Legal or regulatory authorities, when required by law;

  • Third parties, with your explicit consent.

5. Relationship with Shopify

feelU Intimates uses Shopify to host and operate its online store. Shopify may collect and process personal information related to your use of the Services, including storing data on servers located outside your country of residence.

To learn more about how Shopify processes personal information, please review Shopify’s Privacy Policy at: https://privacy.shopify.com.

6. Third-Party Links

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content or security of such third-party sites. We encourage you to review their privacy policies before providing any personal information.

7. Children’s Data

The Services are not intended for use by children or minors. We do not knowingly collect personal information from children. If we become aware that such data has been collected, it will be deleted promptly.

8. Data Security and Retention

We implement reasonable technical and organizational measures to protect your personal information. However, no system is completely secure.

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes.

9. Your Rights

Depending on your location and applicable data protection laws, you may have the right to:

  • Access your personal information;

  • Request correction or updates;

  • Request deletion of your data;

  • Request data portability;

  • Withdraw consent where applicable;

  • Opt out of marketing communications.

Requests may require identity verification.

10. International Data Transfers

Your personal information may be transferred to, stored or processed in countries outside your country of residence. Where required, we use appropriate legal safeguards to protect such data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be available on our website.

12. Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, our official contact details will be made available soon.

This section will be updated as soon as feelU Intimates’ contact information is defined.

Last updated: Jan/2026